After years on the Cannondale OverMountain Team, Ben Cruz has decided to make the jump for 2016 and join British brand Whyte Bikes. Cruz will be riding and racing his G-160 and T-130 C bikes mainly in North American races including; Big Mt Enduro, CA Enduro series, NAET and a few regional EWS races.
We are super excited to finally be able to announce Ben's coming on board with Whyte Bikes USA. I believe he'll be a great representative and racer for Whyte, having him aboard will help build momentum for the Whyte brand here in the USA. - Justin Schwartz marketing manager for Whyte Bikes USAI'm riding Whyte Bikes because I think I can win races on them! I'm really pumped on the new partnership, and the awesome things the future has to offer. - Ben Cruz Designing cutting edge mountain bikes since 1999, Whyte Bikes became available consumer direct in the USA in October 2015. While a relatively new business model to North America, consumer-direct brands have reshaped the consumers’ perspective on performance and value in Europe in the last several years.