Whyte Bikes signs Ben Cruz, Americas top enduro racer

Posted by Jason Faircloth on

After years on the Cannondale OverMountain Team, Ben Cruz has decided to make the jump for 2016 and join British brand Whyte Bikes. Cruz will be riding and racing his G-160 and T-130 C bikes mainly in North American races including; Big Mt Enduro, CA Enduro series, NAET and a few regional EWS races.

We are super excited to finally be able to announce Ben's coming on board with Whyte Bikes USA. I believe he'll be a great representative and racer for Whyte, having him aboard will help build momentum for the Whyte brand here in the USA. - Justin Schwartz marketing manager for Whyte Bikes USA

I'm riding Whyte Bikes because I think I can win races on them! I'm really pumped on the new partnership, and the awesome things the future has to offer. - Ben Cruz
Designing cutting edge mountain bikes since 1999, Whyte Bikes became available consumer direct in the USA in October 2015. While a relatively new business model to North America, consumer-direct brands have reshaped the consumers’ perspective on performance and value in Europe in the last several years.

Whyte Bikes USA has a full selection of performance full suspension mountain bikes and cyclocross bikes available at www.whyteusa.bike / @whytebikesUSA

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